Game Website SEO: The Pages Every Indie Game Needs
Create a game website that answers player questions and gives search engines clear, durable context.
· 5 min read
Make one page the source of truth
Your official game website should have a stable, crawlable page for each game. Give it a unique title, a descriptive heading, a concise summary, real screenshots, platform links, and contact details. Avoid putting essential copy only inside images or a video.
Pages worth creating
- A game page for the core promise, trailer, screenshots, platforms, and store links.
- A press page with downloadable assets and factual information.
- A news or update page for meaningful milestones.
- A support page that answers installation, compatibility, and contact questions.
Use descriptive internal links such as “read the accessibility options” rather than generic “click here.” When listing your game on relevant, reputable directories, keep the official website and naming consistent. Structured data and social metadata help machines interpret the page, but they cannot replace useful original content.
Earn geographic relevance honestly
If you operate in specific markets, publish accurate languages, local support details, pricing, and availability. Do not create thin city pages for places you do not serve. Search engines and players both respond better to factual local information.