Game launchIndie games
The Indie Game Launch Checklist: From Store Page to Day One
A practical launch checklist for indie game teams preparing their store pages, community, press kit, and discovery plan.
ShowGame Guides
Better game discovery, one useful step at a time.
Practical, no-hype playbooks for indie game developers—covering store pages, launch planning, mobile ASO, community, and player trust.
SteamSEO
Steam Page SEO: How to Help Players Understand Your Game
Write a clear Steam page that matches player intent, communicates the hook, and supports better conversion.
ASOMobile games
Mobile Game ASO: A Practical Foundation for App Store and Google Play
Build an honest, search-friendly app listing with a focused keyword strategy, visuals, and review loop.
TrailersMarketing
How to Make a Game Trailer That Shows the Fun Fast
A player-first trailer structure that earns attention without hiding the actual game.
Press kitPR
Build an Indie Game Press Kit Journalists Can Actually Use
The assets, facts, and contact details that make coverage easier for writers, creators, and partners.
WishlistsLaunch
How to Earn Wishlists Before Your Game Launches
A sustainable pre-launch plan focused on a clear promise, playable moments, and audience trust.
CommunityIndie games
Community Building for Games: Start Small, Be Useful, Stay Consistent
Turn early interest into a healthy game community without treating every player conversation as a funnel.
DiscoveryStrategy
A Game Discovery Strategy for Small Teams
Choose a discoverable audience, create useful proof, and connect every channel to your game page.
SEOWebsites
Game Website SEO: The Pages Every Indie Game Needs
Create a game website that answers player questions and gives search engines clear, durable context.
PlaytestingDevelopment
A Better Playtest Feedback Loop for Indie Games
Ask sharper questions, separate signals from noise, and turn player feedback into better product decisions.
Launch dayMarketing
Your Game Launch Day Plan: What to Do in the First 48 Hours
A calm, useful release plan for the first two days—support, communication, measurement, and follow-up.
AnalyticsMarketing
Game Marketing Metrics That Help You Make Better Decisions
Track the few signals that connect attention, store-page conversion, player quality, and repeatable growth.